Standing Out 

It is no secret that the key to a successful business begins with standing out amongst the millions of other establishments in the United States alone. Creating a unique establishment can help propel your company into a prosperous, long-term business. Many times we see businesses have a quick demise and wonder why? Sometimes there may not be a clear answer, but we can assure you, if you add a unique element to your company, you may have found the key to success.  

Business Identity

Now that you understand the importance of creating a unique business, you need to learn the importance of business identity. Bunny Dachs, the owner of a home care agency in Baltimore named Bunny’s Home Care defines business identity as, “…How an enterprise or organization communicates itself to the public, particularly in the target market.” In other words, how a business can set itself apart from competitors in the business world. Here are six basic elements that makeup business identity, according to Dachs:

• Having a trademark 
• Coming up with a unique and catchy name
• Creating a unique logo/slogan
• Creating both a mission and vision statement
• Having relatable statements and taglines
• Making a theme for your letterheads, ads, marketing, etc. 

Custom Handles Add the Perfect Unique Element

Once you have the business identity elements in place, you are one step closer to creating a successful establishment. When it comes to adding a distinctive touch to your business, why not start with something your customers will see before they walk in the door? Think about adding a custom handle to achieve the ultimate ‘wow factor!’ to your establishment. Main Entrance Custom Handles (ME) has a one-of-a-kind team of engineers and designers prepared to create a unique door handle for your business. We offer customized door handles that come in a variety of shapes and colors, as well as a Hands-Free Door Pull. Our custom handle varieties include the: 

• ME 100 Round: A round-shaped door handle that is always sealed for durability and protection. We can print anything from images to logos and include a variety of different colors as well. We also offer split plates for double door handles and sliding plates for single door handles. 
• ME 200 Square: A square-shaped door handle that is always sealed for durability and protection. We can print anything from images to logos and include a variety of different colors as well. We also offer split plates for double door handles and sliding plates for single door handles. 
• ME 300 Shield: A shield-shaped door handle that is always sealed for durability and protection. We can print anything from images to logos and include a variety of different colors as well. We also offer split plates for double door handles and sliding plates for single door handles. 

Hands-Free Door Pull

In a time like today where we are seeing an increase in hands-free products due to Covid-19 and risks of other diseases, it can be important to consider a hands-free door pull. The hands-free door pull is ADA compliant and developed to fit an array of door handles on public buildings, restaurants, shopping centers, schools, medical buildings, office buildings, public restrooms, and more. Customers can easily use their forearms, rather than their hands to easily open the door with minimal effort. Not only are you adding a unique element to your business when you include a hands-free door pull to your front door, but anyone who has to open that door is going to be glad they did not have to use their hands!  

(ME) is here to help business owners create a unique business before their customers walk through the front door. Call us at 1-888-384-2034 for a custom quote OR click the link to visit our website today.